Issue (WHAT)
Excessive gambling and loan shark reliance are rising in Malaysia due to unrealistic hopes for quick wealth and easy access to gambling.

Problem
The normalisation of legal gambling platforms and easy access to loan sharks has led to a rise in potential gamblers.

Insight (WHY)
Many people view gambling as an entertainment, unaware they could become addicted gamblers who may face financial distress and reliance on loan sharks.

Solution (HOW)
The immersive campaign uses simulated casinos to engage people, raising awareness that they could become potential gamblers when viewing gambling as mere entertainment to avoid reliance on loan sharks.

Sustainability
The campaign's materials will be shared on outreach platforms for wider reach. Collaborating with educational organizations will integrate the content into long-term efforts, fostering early awareness of gambling risks and loan shark reliance across generations.